What's in a Domain Name?
When you create a single property website, your website should have its very own property address domain name. For example, if the listing’s address is 425 Maple Ave, the domain name will be www.425MapleAve.com.
Having a custom domain name for your single property website has several important benefits. First of all, it is important in terms of search engine optimization, because you want people who look for details on this particular property to find your website. Ideally you want your website to be the first search engine result for the listing’s address – and a property website with a custom domain name increases the likelihood that this will be the case.
In addition, having an entire website dedicated to their listing, including a custom domain name, makes clients VERY happy. It shows dedication, professionalism and knowledge about the latest tools in real estate marketing. In addition, it shows the entire neighborhood that you know how to market properties online. Buyers are also impressed by property websites with custom domains, for similar reasons – it gives them all the info they need in one place, and it demonstrates professionalism and attention to detail.
Using Sub-Domains (555MainSt.AnotherDomain.com)
Using sub-domains has some financial advantages, but also some SEO disadvantages. Sub-domains don't index in search engines as well at second level domains, although with recent upgrades to Google's algorithm, they are making significant strides. However, sub-domains don't fit very well on sign riders either and are significantly longer and therefore harder to remember - and harder to advertise.
Another key advantage to having a property website is the viral marketing it generates -- not only for the property, but for the agent as well. The seller and new buyer will gladly send their friends and family to your property site to check out their home...
"My agent created a website for my house! Check it out at 425MapleAve.com" versus, "My agent created a website for my house! Check it out at 425MapleAve.SomeOtherWebsite.com".
Your clients are more likely to spread the word if the domain name is short and simple.
If you are looking to create "micro" property websites with sub domains, check out ListingsUnlimited.com where you can create unlimited micro sites for one low monthly fee. If you have a lot of listings or if you deal mainly in short sales or REOs, this product might be a better fit for you.